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Lanard Perry

Lanard Perry is the author of "Farming Expired Listings," a Real Estate Listing Guide that shows Realtors how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.

 Articles by this Author

Who Else Wants More Real Estate Leads?

The real estate industry is in the worst shape that it's ever been - at least in my lifetime. More than a million homes are in foreclosure and things look like they'll get worse before they get better. An upside to this is that leads are plentiful; people need to sell and others want to buy. In this context real estate leads abound.
Here's a tongue in cheek take on writing an effective real estate letter. Just how naiv do they think you are expecting you to believe that prewritten letters can help you save time. The next thing you'll hear is that they can also help you make money.

Five Tips for Great Real Estate Letters

Real estate letters can work for you, or be a waste of your time and money. Ultimately, you can control the outcome by incorporating some simple, basic concepts.
Real estate letters are effective lead generators, whether you're farming expired listings, fsbos, renters, step up home buyers, etc.

3 Easy Steps To More Real Estate Leads

Now you can Generate More Real Estate Leads and have fun giving back to your local community at the same time. Want to know how?

A Good Real Estate Letter is The Real Deal

A single real estate letter can boost business, but I gotta tell you; I hate writing them.
Starting an Internet business is not rocket science, but you do need to know what you're doing in order to succeed. Specifically, you have to
Millions of people want to make money on the Internet, but there's always room for another good home based business opportunity idea.
Home based internet businesses can target a world wide office, no matter they are including the United Kingdom. This gives you a perfect opportunity to develop a successful home based internet business.
Real Estate Articles are a great way of promoting your products and services. In many instances it can be accomplished at relatively little cost, and is a proven method of boosting your sales;
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords.

Real Estate Leads that Close

In today's real estate market there's a huge emphasis on generating leads. If you don't have any, or too few, you really don't have much of a chance to have a serious career.

7 Common First Time Home Buyer Mistakes

Buying a home is a business transaction and may be one of the largest transactions you'll ever make. Treat it that way!
Realtor Internet Marketing revolves around a well designed web site. Yours should be built specifically for you.
Great website designs focus on 3 basic values: simplicity, clarity, and speed. A site that is visually appealing, but at the same time downloads quickly and is easy to navigate is optimum.
The Internet is a primary tool for effectively online, mainly because it has such a wide reach. Through Custom Real Estate Web Design you can market to millions of people as easily as you can several hundred thousand.
In the real world location, location and location is the mantra for selling real estate. However, on the Internet it's all about the 3 Cees; content, content and more content.
Do you need a Realtor website that manages all your leads? Let me answer for you. Yes, you do!
Real Estate Lead Generators abound, and everyday you are presented with opportunities to generate leads and earn commissions.
There are important elements of direct mail campaigns that you must include in order to get the most out of your marketing efforts. For example: keep copy simple, direct, short and to the point. Also, use words that motivate. Another element is bold headlines. Grab the reader's attention and make them at least think about your advertisement.
Effective real estate marketing systems can generate a steady stream of warm, responsive prospects - month after month; all interested in one thing... listing and selling their properties with you.

Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, plain and simple can be more affordable and effective.

Farm Expired Listings for Big Commissions

Many real estate agents begin and sometimes sadly end their careers without a plan. However, it's easy to farm expired listings and generate one warm prospect after another.

Effective Real Estate Marketing Strategies

Having a real estate listing system is arguably one of the best ways to ensure your success and should be every newly licensed real estate agent's top priority; veteran agents, too if they never had one.


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