Lanard Perry
Lanard Perry is the author of "Farming Expired Listings," a Real Estate Listing Guide that shows Realtors how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.
Articles by this Author
Who Else Wants More Real Estate Leads?
- By Lanard Perry
- Published 10/13/2008
- Real Estate
- Unrated
The real estate industry is in the worst shape that it's ever been - at least in my lifetime. More than a million homes are in foreclosure and things look like they'll get worse before they get better. An upside to this is that leads are plentiful; people need to sell and others want to buy. In this context real estate leads abound.
Top Ten Ways to Write an Effective Real Estate Letter
- By Lanard Perry
- Published 09/21/2008
- Real Estate
- Unrated
Here's a tongue in cheek take on writing an effective real estate letter. Just how naiv do they think you are expecting you to believe that prewritten letters can help you save time. The next thing you'll hear is that they can also help you make money.
Five Tips for Great Real Estate Letters
- By Lanard Perry
- Published 09/10/2008
- Real Estate
- Unrated
Real estate letters can work for you, or be a waste of your time and money. Ultimately, you can control the outcome by incorporating some simple, basic concepts.
Prewritten Real Estate Letters: 5 Ways They Can Boost Your Business
- By Lanard Perry
- Published 09/7/2008
- Real Estate
- Unrated
Real estate letters are effective lead generators, whether you're farming expired listings, fsbos, renters, step up home buyers, etc.
3 Easy Steps To More Real Estate Leads
- By Lanard Perry
- Published 08/15/2008
- Real Estate
- Unrated
Now you can Generate More Real Estate Leads and have fun giving back to your local community at the same time. Want to know how?
A Good Real Estate Letter is The Real Deal
- By Lanard Perry
- Published 08/13/2008
- Real Estate
- Unrated
A single real estate letter can boost business, but I gotta tell you; I hate writing them.
How Start Internet Business - 5 Steps to Liftoff
- By Lanard Perry
- Published 04/5/2008
- Internet Marketing
- Unrated
Starting an Internet business is not rocket science, but you do need to know what you're doing in order to succeed. Specifically, you have to
The Perfect Home Based Business Opportunity Idea; 3 Rapid Start Possibilities
- By Lanard Perry
- Published 04/3/2008
- Internet Marketing
- Unrated
Millions of people want to make money on the Internet, but there's always room for another good home based business opportunity idea.
Internet Marketing UK - 5 Steps to UK Internet Marketing Success
- By Lanard Perry
- Published 04/2/2008
- Internet Marketing
- Unrated
Home based internet businesses can target a world wide office, no matter they are including the United Kingdom. This gives you a perfect opportunity to develop a successful home based internet business.
Real Estate Article Marketing; Ka ching! Ka ching!
- By Lanard Perry
- Published 03/7/2008
- Article Writing
- Unrated
Real Estate Articles are a great way of promoting your products and services. In many instances it can be accomplished at relatively little cost, and is a proven method of boosting your sales;
Multiple Streams of Income For Realtors; Making Sense of Adsense
- By Lanard Perry
- Published 03/7/2008
- Adsense
- Unrated
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords.
Real Estate Leads that Close
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
In today's real estate market there's a huge emphasis on generating leads. If you don't have any, or too few, you really don't have much of a chance to have a serious career.
7 Common First Time Home Buyer Mistakes
- By Lanard Perry
- Published 03/6/2008
- Buying
- Unrated
Buying a home is a business transaction and may be one of the largest transactions you'll ever make. Treat it that way!
Real Estate Agent Website; Online Real Estate Marketing
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
Realtor Internet Marketing revolves around a well designed web site. Yours should be built specifically for you.
Real Estate Agent Web Site; Clean, Simple and Effective
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
Great website designs focus on 3 basic values: simplicity, clarity, and speed. A site that is visually appealing, but at the same time downloads quickly and is easy to navigate is optimum.
Custom Real Estate Web Design: Key To Increased Income
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
The Internet is a primary tool for effectively online, mainly because it has such a wide reach. Through Custom Real Estate Web Design you can market to millions of people as easily as you can several hundred thousand.
Real Estate Agent Web Design; Content Is King
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
In the real world location, location and location is the mantra for selling real estate. However, on the Internet it's all about the 3 Cees; content, content and more content.
Real Estate Agent Web Sites; Penny Wise and Content Rich
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
Do you need a Realtor website that manages all your leads? Let me answer for you. Yes, you do!
Real Estate Lead Generators; Business Building Ideas Are All Around You
- By Lanard Perry
- Published 03/6/2008
- Real Estate
- Unrated
Real Estate Lead Generators abound, and everyday you are presented with opportunities to generate leads and earn commissions.
Direct Mail Post Cards; Saving Time While Making Money
- By Lanard Perry
- Published 03/4/2008
- Sales
- Unrated
There are important elements of direct mail campaigns that you must include in order to get the most out of your marketing efforts. For example: keep copy simple, direct, short and to the point. Also, use words that motivate. Another element is bold headlines. Grab the reader's attention and make them at least think about your advertisement.
Real Estate Marketing: Personal Realtor Marketing Systems Make Good Business Sense
- By Lanard Perry
- Published 03/4/2008
- Real Estate
- Unrated
Effective real estate marketing systems can generate a steady stream of warm, responsive prospects - month after month; all interested in one thing... listing and selling their properties with you.
Money Making Real Estate Marketing Ideas
- By Lanard Perry
- Published 03/4/2008
- Selling
- Unrated
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, plain and simple can be more affordable and effective.
Farm Expired Listings for Big Commissions
- By Lanard Perry
- Published 03/4/2008
- Selling
- Unrated
Many real estate agents begin and sometimes sadly end their careers without a plan. However, it's easy to farm expired listings and generate one warm prospect after another.
Effective Real Estate Marketing Strategies
- By Lanard Perry
- Published 03/4/2008
- Selling
- Unrated
Having a real estate listing system is arguably one of the best ways to ensure your success and should be every newly licensed real estate agent's top priority; veteran agents, too if they never had one.
